Search Engine Marketing

CONTENT IS KING

For a number of years now, Google has said that content is king. Google has a formula for the content, they call it their E-A-T formula. It’s an acronym for Expertise, Authority, Trust.

 

E-A-T FORMULA

If your content exhibits expertise and authority and you get interaction with that content which exhibits trust, that’s exactly what Google is looking for to rank you in Google search.

 

VIDEO RULES

When it comes to content, video rules, and a great thing about video is that with the one video you can actually have three pieces of content. There’s the video itself, audio can be extracted from the video and text can be extracted from the audio.

 

POST TO SOCIAL MEDIA

So you produce some video which exhibits expertise and authority, you post it on social media to get interaction and exhibit trust, exactly what Google’s looking for. There’s one alarming statistic about video on social media, of all videos viewed on social media 75 to 80% of them are viewed with volume on zero. This means that subtitles are crucial. If you don’t have subtitles on your video that you post on social media you’ve lost before you even begin.

 

MUST BURN SUBTITLES ONTO VIDEO

The thing about subtitles is that they have to be burned onto the video so that they appear no matter where the video is posted.

 

SEND SIGNALS TO GOOGLE

Posting a video on social media on one social media channel, let’s say Facebook, that’s one signal to Google about your expertise and authority. If you post it on Instagram and Twitter as well then there’s three signals to Google about your expertise and authority. If you post it to seven social media channels, there’s seven signals to Google about your expertise and authority.

 

SEND EVEN MORE SIGNALS TO GOOGLE

If you extract the audio and post that to six or seven podcast channels, there’s another six or seven signals to Google about your expertise and authority.

 

SEND A LOT OF SIGNALS TO GOOGLE

Extract the text and post that to a few blog channels and there’s in the order of fifteen signals to Google about your expertise and authority.

 

ONLY 7 MINUTES FOR A WEEK OF VIDEO

Business only need to invest seven minutes a week in producing video. Video is edited to forty-five to sixty seconds, so that seven minutes of video can produce a week’s worth of video.

 

AUTOMATION IS CRUCIAL

Editing video, producing subtitles, burning subtitles on to video, extracting audio, posting audio to podcast channels, extracting text and posting that to blog channels, it’s a whole lot of work if done manually. It’s way too labour-intensive and cost prohibitive, to actually do.

 

CONSTANTECH ARE THE AUTOMATION EXPERTS

That’s where Constantech automation comes in. We automate the entire procedure and cut the labour costs down, to where it’s actually very affordable.

 

FANTASTIC INTRODUCTORY PRICING

Search Engine Marketing

Search Engine Marketing

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