Your Guide to Creating High-Performing Landing Pages

Every element of a landing page should serve a specific purpose: to generate leads and close sales. The copy on your page should be easy to read and understand, and the design should enhance it. Use a color or border to separate it from the rest of the page, and make the labels clear. Don’t use too many colors on your landing page; keep it simple and straightforward. Try putting your call to action in the center of the page, so that it’s easy to spot.

Incorporate a company logo and other branding elements. This will showcase your company’s industry leadership, and it’ll help you gain credibility among competitors. Nevertheless, don’t overdo it, as it’s illegal and unethical. Besides, fake social proof can sully the relationship you’ve built with the visitors, and can prevent future prospects from converting. Remember: the primary goal of a landing page is to convert prospects into leads. Always make the form simple and easy to complete.

A strong call to action button is essential. A call to action button is an integral part of a landing page, and should be easy to click. A call to action button should direct a visitor to take the next step in the sales funnel. A landing page must be quick and easy to navigate. It should also have relevant information about the product or service being promoted. Your copywriting should follow the purpose of the page.