For a number of years now, Google has said that content is king. Google has a formula for the content, they call it their E-A-T formula. It’s an acronym for Expertise, Authority, Trust.
If your content exhibits expertise and authority and you get interaction with that content which exhibits trust, that’s exactly what Google is looking for to rank you in Google search.
Business only need to invest seven minutes a week in producing video. Video is edited to forty-five to sixty seconds, so that seven minutes of video can produce a week’s worth of video.
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