CONTENT IS KING
For a number of years now, Google has said that content is king. Google has a formula for the content, they call it their E-A-T formula. It's an acronym for Expertise, Authority, Trust.
When it comes to content, video rules, and a great thing about video is that with the one video we can actually have three pieces of content. There's the video itself, audio can be extracted from the video and text can be extracted from the audio.
POST TO SOCIAL MEDIA
We produce videos that exhibit expertise and authority, and we post them onto your social media to get interaction and exhibit trust. Exactly what Google is looking for. There’s one alarming statistic about video on social media, of all videos viewed on social media, 75% to 80% of them are viewed with volume on zero. This means that subtitles are crucial. If you don’t have subtitles on your video that you post on social media you’ve lost before you even begin. The thing about subtitles is that they have to be burned onto the video so that they appear no matter where the video is posted, or shared.
SEND SIGNALS TO GOOGLE
Posting a video on social media on one social media channel, let’s say Facebook, that’s one signal to Google about your expertise and authority. If we post it on Instagram as well, then there’s another signal to Google about your expertise and authority. If we also post it to LinkedIn and YouTube, there’s four signals to Google about your expertise and authority.
SEND MORE SIGNALS TO GOOGLE
When we extract the audio and post that to the biggest podcast channels, there’s another bunch of signals to Google about your expertise and authority.
SEND A LOT OF SIGNALS TO GOOGLE
Extract the text and post that to blog channels and there’s a flood of signals to Google about your expertise and authority.
AUTOMATION IS CRUCIAL
Editing video, producing subtitles, burning subtitles on to video, extracting audio, posting audio to podcast channels, extracting text and posting that to blog channels, it’s a whole lot of work if done manually. It’s way too labour-intensive and cost prohibitive, to actually do. Constantech’s artificial intelligence and automation systems do all the work.
CONSTANTECH ARE THE AI AND AUTOMATION EXPERTS
This is where Constantech really shines. We automate the entire procedure of SEO Content Production and cut the labour costs down, to where it’s actually very affordable.