CONTENT IS KING
For a number of years now, Google has said that content is king. Google has a formula for the content, they call it their E-A-T formula. It's an acronym for Expertise, Authority, Trust.
If your content exhibits expertise and authority and you get interaction with that content which exhibits trust, that's exactly what Google is looking for to rank you in Google search.
When it comes to content, video rules, and a great thing about video is that with the one video we can actually have three pieces of content. There's the video itself, audio can be extracted from the video and text can be extracted from the audio.
POST TO SOCIAL MEDIA
So you produce some video which exhibits expertise and authority, you post it on social media to get interaction and exhibit trust, exactly what Google's looking for. There's one alarming statistic about video on social media, of all videos viewed on social media 75 to 80% of them are viewed with volume on zero. This means that subtitles are crucial. If you don't have subtitles on your video that you post on social media, you've lost before you even begin.
SUBTITLES EMBEDDED INTO VIDEO
The thing about subtitles is that they have to be burned onto the video, which is to make them actually part of the video, so that they appear no matter where the video is posted.
SEND SIGNALS TO GOOGLE
Posting a video on social media on one social media channel, let's say Facebook, that's one signal to Google about your expertise and authority. If you post it on Instagram and Twitter as well then there's three signals to Google about your expertise and authority. If you post it to seven social media channels, there's seven signals to Google about your expertise and authority.
SEND MORE SIGNALS TO GOOGLE
Our automation extracts the audio and post that to six or seven podcast channels, there's another six or seven signals to Google about your expertise and authority.
WE SEND EVEN MORE SIGNALS
Our automation extracts the text to create quality blog posts and there's even more signals to Google about your expertise and authority.
JUST 6 MINUTES OF VIDEO FOR A WEEK OF CONTENT
Business only need to invest six minutes a week in producing video. Video is edited to forty-five to sixty seconds, so that six minutes of video can produce a week's worth of content.
AUTOMATION IS CRUCIAL
Editing video, producing subtitles, burning subtitles on to video, extracting audio, posting audio to podcast channels, extracting text and posting that to blog channels, it's a whole lot of work if done manually. It's way too labour-intensive and cost prohibitive, to actually do.
CONSTANTECH ARE THE AUTOMATION EXPERTS
Constantech automates the entire procedure and cut the labour costs down, to where it's actually very affordable.